What’s Your Name.com?

In due time you’ll come to view this space as the best way to keep up on what’s happening at Name.com as well as within the domain industry. We’ll also throw in a fair amount of non-domain related stuff just because we think it’s cool. That’s just how we roll here in Denver.

There’s big news in todays inbox: Dominik Mueller reports on a record-setting domain name sale for Fund.com. In recent weeks there’s been a lot of talk about the weakening economy and it’s potential impact on the rapidly saturating domain aftermarket. Will this sale arouse even more interest in the domain aftermarket? Probably. But it will also likely mean that domain registrants will be holding out for even bigger paydays. And as we’ve recently seen in Vegas, there was a metric ton of money left on the table due to unrealistic reserves.

There’s nothing wrong with holding onto a great name. But the potential value of any domain name isn’t truly unlocked until it’s been developed. And let’s face it, there are very few people in the world who can toss out $1m+ for an asset that isn’t providing a significant return. That’s where the importance of finding the right end user comes in.

I’m sure there are dozens of organizations that would have given their eye teeth to own Fund.com but there was only one willing to pony up a premium for the name. How long can the average non-domainer sit on a premium name in a weakening economy waiting for the perfect buyer? Time will tell.

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Filed under: aftermarket, domains